Who wants to take a field trip to Best Buy in November? Word is, their new in-store sale centers for OTC will be up and running by then. The New York Times wonders how hearing aid dependent audiology practices will adjust to the pivot to selling hearing aid support for equipment purchased elsewhere. I do as well. Might their resources be turned to helping more intensively those beyond mild to moderate hearing loss — the target demographic for OTC hearing aids? The hearing aid industry is ripe for disruption in the moderate to severe hearing loss group as well.